10 Questions to Ask When Filming a Corporate Video Interview

This interview question sets the stage for your corporate video by providing the audience with a brief overview of the interviewee’s background. It helps establish credibility and gives a human face to your brand.

For a marketing video or product launch, it’s crucial to ask this question. A well-crafted answer will highlight the advantages of your company’s product or service and demonstrate why it matters to the target audience.

This question is especially relevant in recruitment videos, as it allows employees to share their personal motivations and commitment to the company.

If you’re making a corporate video for potential hires, this question helps prospective employees get a feel for your workplace environment.

Testimonial questions like this allow you to capture responses that showcase real-life examples of how your business has positively impacted your customers or clients.

This is a great way to demonstrate your company’s values and commitment to making a difference.

A relatable and engaging question that allows employees to share authentic experiences, helping your audience connect with your brand on a deeper level.

This in-depth question transforms your corporate interview video into a valuable educational piece—offering industry insights while building trust with your audience.

This question is another excellent way to add depth to your interview video by encouraging the interviewee to share unique perspectives that engage the audience.

This question is perfect for discussing new product launches, expansions, or exciting company initiatives you want to highlight.

The key to creating a strong corporate interview video is by using open-ended questions that encourage detailed responses. Avoid simple “yes” or “no” questions and instead focus on prompts that inspire storytelling.
For example:

• A Non-Open-Ended Question: “Do you feel your work makes a difference?”
• Vs. An Open-Ended Question: “How does your work contribute to the company’s overall mission, and what impact does that have on customers or the industry?”

Open-ended questions invite the interviewee to elaborate, providing richer, more engaging content.

For an example of a compelling testimonial video, check out how our team at Pixelab Studios worked with 1-800-GOT-JUNK to showcase how Motive’s technology has helped its fleet enhance safety and efficiency. This project demonstrates how a well-structured interview video can effectively convert leads into customers:

Before you even start filming, you’ll want to have at least a loose idea of the narrative or story you want to tell. Whether this involves a voiceover script or just a rough outline, knowing your key themes and objectives will help guide the interview video. This ensures consistency, helps avoid redundant footage, and makes the editing process much smoother.

Securing enthusiastic participants for your corporate interview video is important to ensuring a powerful final content piece.
Here’s how you can encourage people to participate before filming begins:

1. Identify the Right Participants – Choose employees, customers, or clients who are knowledgeable, articulate, and comfortable sharing their experiences. Think about who may have a strong story to tell.
2. Communicate the Purpose Clearly – Let potential interviewees know why they’re being asked to participate and how the video will be used. Explain how their insights will contribute to the video and whether it’s for a marketing, recruitment, or testimonial video.
3. Ease Their Concerns – Many people feel nervous about being on camera. Reassure them that they won’t be expected to memorize a script and that the video will be professionally edited to highlight their best moments.
4. Consider Providing Sample Questions – Sharing a rough list of questions in advance allows participants to think about their responses and feel more prepared while still keeping the interview responses natural. Alternatively, give participants the option to see the list of questions, since some participants may feel more comfortable providing answers on the spot.
5. Offer Incentives or Acknowledgment – A small incentive, recognition, or simply thanking participants for their time can go a long way in securing enthusiastic contributors.
6. Plan Around Their Schedules – Using scheduling tools like Doodle makes it easy for participants to choose a convenient time for their interview.
7. Showcase Previous Examples – If possible, share past corporate interview videos or testimonial videos so they can see what to expect. This can help alleviate concerns and make them more willing to participate.

By addressing these items, you’ll generate a smoother filming experience and ensure that your corporate video interview features confident, compelling speakers.