Congratulations! You’ve created a marketing video for your business and have taken the first step toward creating amazing content that attracts, converts and delights your audience. But now what? How do you promote your video so your target audience watches it and takes action? Well, you need a promotion strategy. And not just any strategy, but one that suits your goals, budget and target market. Because no matter how awesome your video is, if [...]

Whether your company is producing video marketing content or you're asked to give a video testimonial, you may be unfamiliar with what to wear for a corporate video shoot. To ensure you are as comfortable and confident as possible on the day of your video shoot, we've assembled a short clothing guide on what to wear (and what not to wear) so you look great on camera. When planning the corporate video shoot, your [...]

The success of any video marketing campaign hinges on the quality and expertise of the production company you hire. Before you hire a video production company, ask yourself: What do I need for my project? How much am I willing to spend on video production services? How can this help me reach my marketing goals and objectives? To ensure you make the most of your investment, let’s explore how to find the right production company, [...]

Corporate videos aren’t just about showcasing your product or service. They should also be about telling your brand’s story to create an emotional connection with your audience. Storytelling and emotion are powerful tools that can help boost engagement and build lasting trust with your audience by communicating your brand’s values, vision and personality. But how do you use video storytelling effectively to produce scroll-stopping corporate video marketing content? Here are some tips to help you [...]

I often get asked, “How much does a corporate video cost?” The cost of a corporate video depends on several factors, including the amount of planning done in advance, the length and type of video needed, the project’s timeline and the overall scope. I will detail why these four factors contribute the most to the cost of a corporate video and give you some ideas to maximize your video marketing budget and increase your ROI. [...]

Video is an excellent way to connect with your audience and form long-lasting relationships. Whether you’re live streaming to your followers on Facebook or showcasing your products or services on YouTube, getting in front of the camera and being the face of your business can help create life-long customers and advocates. Unfortunately, presenting yourself on camera can be stressful for some, causing them to avoid video content altogether, limiting their online presence. To set you [...]

Video content has become the ruler of today’s fast-paced world. However, deciding on the right storytelling approach for your video marketing strategy can be challenging. In this article, we’ll explore the strengths and weaknesses of five popular video styles and show you examples of each. Whether you’re looking to connect with your audience on an emotional level or convey complex information, there is a video style that will suit your needs. [...]

Writing an engaging and compelling script for your video is essential for producing effective video content. Your script is your foundation. It serves as a blueprint that guides the entire production process. Without a well-developed script, your message may not register effectively with your audience. Learning how to write a video script is about more than just putting words onto paper (or into your word processor of choice). It requires understanding your audience, defining [...]

Cell phones are incredible tools that help you create videos for quick social media updates. But at some point, you may want to hire a video production company to write, film and edit your video content to elevate your brand. After all, the content you share with the world is often the first impression someone will have of your company. So, you’ll want to produce high-quality video content that tells your story efficiently and [...]

Do you often find yourself having the same conversations or sending the same emails daily? Regardless of your communication methods – there has to be a more efficient way to distribute this information and save you time and energy! The good news is – there is! This article demonstrates how to use video across your company efficiently. With today’s fast-paced lifestyle and ever-shortening attention spans, companies must leverage multiple communication techniques to support and [...]