6 Ways To Promote Your Video Content – Video Marketing Guide

Embedding your video on your website, blog, or landing page is the easiest and most obvious way to showcase your content. Doing so will increase the time your potential customer stays on your website, improving your SEO ranking and rocketing you to the top of the search results page. Place your video on a relevant page that matches its topic and purpose. For example, if you have a product demonstration video, put it on the product page or landing page. If you have a testimonial video, put it on the homepage or about us page. You can also use tools like Wistia or Vidyard to track how people interact with your video and improve it accordingly.

Video often shows up near the top of search engine results pages, so it’s vital that your video is optimized for search engines. This means adding relevant keywords and phrases to your video title, description and tags and creating a click-worthy thumbnail.

Also, add captions to improve accessibility, engage viewers watching with their sound off and help sites like Google better understand what your video is about. Take advantage of tools like Google Keyword Planner or AnswerThePublic to find what people are searching for and use those terms in your video metadata.

Social media is a powerful tool for spreading the word about your video and reaching new audiences. Depending on where your target market hangs out online, post your video on platforms like Facebook, Instagram, LinkedIn and YouTube. Each platform has its own best practices for optimizing video performance, such as length, format and captions, so follow them accordingly. You can also tag others and use hashtags to increase visibility and engage with others who might be interested in your business. However, don’t just post the same video everywhere. Instead, tailor your message and format to each platform and audience. For example, you might create a short teaser clip for Instagram Stories that directs people to watch a longer, more detailed version on YouTube.

One place you may have yet to think to leverage your video promotion strategy is through email. You can use email marketing to send out newsletters, updates, offers and invitations that include your video content as part of the message. Doing so can help boost open rates, click-through rates and conversions and build trust and loyalty with your subscribers. Use an email subject line that includes the word “video” to entice recipients to open your email and watch your video.

Paid advertising is another option for promoting your video content if you want to reach a larger or more specific audience than organic methods can provide. You can use paid advertising platforms like YouTube Ads or Facebook Ads to create video ad campaigns that target users based on their demographics, interests, behaviors and keywords related to your business or industry. You can also use remarketing techniques to show ads to people who have already watched part or all of your video. Make sure to track and measure the results of your paid advertising campaigns and adjust them accordingly to maximize your return on investment (ROI).

Partnering with influencers to promote your video is another way to boost your video by helping you reach a wider audience and generate more interest in your product or service. Before partnering with an influencer, research and choose an influencer with a large following in your target market. It’s also important that you create a clear agreement. This agreement should include the terms of the partnership, such as the amount of money you will pay, the length of the partnership and the type of content they will create.