Do you often find yourself having the same conversations or sending the same emails daily? Regardless of your communication methods – there has to be a more efficient way to distribute this information and save you time and energy! The good news is – there is! This article demonstrates how to use video across your company efficiently.

With today’s fast-paced lifestyle and ever-shortening attention spans, companies must leverage multiple communication techniques to support and grow their business. One of the best ways to do this is through video. The great news is that you can use corporate videos across your entire company to drive business value, increase efficiency and effectively distribute your messaging.

Several types of videos can be used across your company to reach your goals. Many companies initially turn to Marketing and Advertising videos, which are great tools to increase revenue and brand awareness. However, video is a great asset across all your departments – including HR, Finance, Operations and more. Visit our article to learn more about how much a corporate video costs and how to maximize your video marketing budget.

Marketing Department

  • Promotional Video – Showcase your product or service to potential customers.

  • Company Profile Video – Showcase your company and its values to connect with prospective customers.

  • Testimonial Video – Highlight positive comments from customers who endorse your product or service.

  • Demo Video – Explain how your product or service works to prospective customers.

  • Brand Culture Video – Showcase your team and the passion you have for your business.

  • Trade Show Video – Showcase your product or service to trade show attendees.

  • Sizzle Reel – A fast-paced, stylized overview of a product, service, initiative or brand.

  • Company Documentary – Tell your company’s history and its impact on your industry or community.

  • Event Promotional Video – Excite attendees by showing them what they can expect at your upcoming event.

Advertising Department

  • TV Commercial – 15-30-60 second commercial broadcast locally, regionally or nationally on premium television channels.

  • Social Media Ad – 15-30-60 second commercial distributed to social media platforms.
  • Google Display Network Ad – 15-30-60 second commercial distributed to Google’s Display Network.
  • YouTube Ad – 15-30-60 second commercial distributed to YouTube.

Human Resources Department

  • Recruitment Video – Recruit top talent by showcasing your company and its values to prospective employees.

  • Orientation Video – Effectively and efficiently train incoming employees.

  • Internal Communication Video – Communicate with your team to improve employee engagement.

  • Annual Recap Video – Revisit the past year and look ahead to what’s in store for the coming year.

  • Internal Culture Video – Show off your team and the passion you have for your business.

  • Event Recap Video – Relive the best moments from a past event while promoting an upcoming event.

Operations Department

  • Training Video – Train your staff or customers, depending on your objective.

  • Safety Video – Reduce on-the-job accidents and injuries by educating employees.

  • FAQ Video – Educate your customers by answering their most common questions.

  • Internal Company Announcements – Share special announcements within your company.

  • Office Lobby Loop – Display eye-catching footage of your products or services to lobby visitors.

Finance Department

  • Investor Relations Video – Strengthen investor relations by showcasing your business and its achievements.

  • VC Fundraising Video – Attract VC funding by showcasing your business to potential venture capitalists.

  • Crowdfunding Video – Highlight your product or service to promote a crowdfunding campaign.

Before you start, you’ll want to consider what you want to achieve with video. Are you looking to increase revenue, improve operational efficiency or secure funding? Several factors will determine which video is best for you, the most important of which is your overall goals and message. Whether you’re updating your sales team on the newest incentives, continuing education with employee training or reporting on your company’s latest financials – video can save you time and effort while ultimately helping to grow your business.

The Complete Guide to Video Production for Business Marketing

Take Your Video Marketing to the Next Level:
Read Our Free Guide Now!

Are you ready to start creating professional video marketing content that attracts, converts and delights your audience? We’ve developed a complete guide to video production that walks you through the entire process, from creating a winning video marketing strategy to producing engaging video content to analyzing the results!