Project Description

Bridger Financial Group in Pittsburgh helps business owners organize and prioritize their financial lives to increase business focus, help minimize risk and take the journey from possibility to reality.

At Bridger Financial Group, Melanie Colusci’s mission is to provide women with financial advice in a clear and friendly manner, all while asking the right questions to create a strong financial plan. We portrayed her compassion and professionalism in the customer scenario created, in which Melanie meets a new client for the first time in her office. The scenario demonstrates the ease of the consultation and Melanie’s personable style while touching on the main pain points experienced by many women when interacting with their financial advisors. The TV commercial concludes with Melanie’s personal invitation to viewers, along with animated text overlays, directing them to visit Bridger Financial Group’s website or to visit or call their office.