Monarch Hospice’s mission is to assist patients with living the last months of their lives comfortably and with dignity. This means not spending the last months in a hospital suffering through treatments or tests that make them ill or uncomfortable. Monarch understands how overwhelming choosing a hospice care provider can be and wants you to know that you have a choice in your hospice agency. Monarch Hospice presents options, support and education to their patients, family and loved ones so they are comfortable with end-of-life care.

We produced a TV commercial to target patients and their families who are deciding the best course of action for their loved ones. To connect emotionally with viewers, we portrayed “A Day in the Life” for a Monarch Hospice patient, along with an accompanying voiceover. The message educates viewers about their choices and the benefits that a smaller center like Monarch Hospice can provide. The commercial concludes with a message that calls the viewer to action, directing them to reach out for more information.