Project Description

General Carbide is a vertically integrated manufacturer of finished tooling, wear parts and components for customers in more than two dozen market segments. The company has grown by transitioning from a manufacturer of semi-finished tooling to a leading producer of finished tooling. An engaging video marketing campaign can boost awareness, expand an audience and increase community engagement. To connect with viewers, we interviewed General Carbide’s president and CEO, Mona Pappafava-Ray, and top department leaders alongside footage of daily operations across the many plant facilities that make up General Carbide’s campus.