Project Description

The Divine Redeemer Catholic School in Ford City, Pennsylvania, offers a first-rate education to approximately 150 students in preschool through grade six.

When we were approached to produce a new video marketing campaign for Divine Redeemer, we decided to focus on their STEAM (Science, Technology, Engineering, Art & Math) program, which has become a very successful aspect of the school. This promotional video showcases the school’s top-notch, professional faculty and staff and their intuitive STEAM program. It was important to detail the faculty’s ability to provide an individualized education for each of their students while also focusing on the student’s perspective of attending a private Catholic school. We accomplished this through interviews with two teachers (Math/Science and English teachers) and students from multiple grades to emphasize the school’s mission and outline the advanced, intuitive education they offer. Clips of the school’s daily schedule, along with footage gathered from student-teacher interactions, were included, both within the classroom and in extracurricular activities. The promotional video concludes with animated text overlays that call the viewer to action, directing them to The Divine Redeemer’s website and its location in Ford City.