Content Marketing 2018-02-19T22:31:28+00:00

What is Content Marketing?

Content Marketing is a marketing strategy focused on consistently creating and distributing content to attract and retain your target audience, ultimately driving profitable customer loyalty. A well-established plan that we implement is Inbound Marketing, a customer-centric style of marketing.

 Inbound Marketing follows a simple set of steps to entice and gain loyal customers through the frequent and consistent use of content. When developing content, it’s important to focus on your customer,  their decision-making process and how you can influence it.

BENEFITS

  • Boost Brand Awareness

  • Improve Brand Loyalty

  • Increase Audience Engagement

  • Nurture Lead Generation

  • Increase Direct Sales

  • Increase Search Engine Rankings

How can Content Marketing help achieve all of these goals?

Content Marketing provides a variety of ways of communicating with your customers and audience. Your content can be informative, educational or just plain entertaining! Most importantly, it should meet your audience “where they are” – that is, on the platforms they use and formatted for the devices they choose to watch on. Optimizing your content as a tool for communication to build trust and loyalty is a great investment for your business’s growth.

Let us help you take the guesswork out of Content Marketing!

Creating a Framework for your Content Marketing plan from scratch can seem daunting. Consistently creating valuable and relevant content that speaks to your audience’s problems and solutions for those problems at each stage of the buyer’s journey is time and resource consuming. Let us lend our developed Content Creation Framework to you and your team – saving you time and energy! If your business needs more in-depth, robust content, visit our Corporate Video Production page for more information.

How can you build your own Content Marketing Plan?

It’s important to first identify your Inbound Marketing plan before you begin creating content by setting goals. Using your goals, along with your target audience and what’s most important to them, begin creating relevant and valuable content consistently. To keep you organized and on schedule, we also suggest developing a Content Creation Framework. Your Framework will help you to Plan, Create, Distribute and Analyze your Content.

PLAN

Before you begin creating, you should conceptualize the types of content you want to produce. Brainstorming topics, planning out your ideas and developing a content workflow keeps you organized and consistent, as well as ensuring you are focusing on Quality vs Quantity.

CREATE

Now that you have your Plan set, it’s time to begin Creating. You should strive to include different formats to ensure you are reaching all of your audience members in terms of their interests and their readiness to purchase your products or services. We offer a variety of services for content creation that saves you time, money and resources during this stage!

DISTRIBUTE

You’ve worked hard to get to this stage – creating Quality content for your audience. It’s now time to publish and promote! Don’t underestimate the importance of this step, which can pay you back by boosting brand awareness, increasing engagement and improving customer loyalty.

ANALYZE

Last but not least – Analysis! It’s imperative you analyze your results to gain insights into your efforts. You will learn which types of content best engage your audience, which distribution platforms your audience best interacts with and where to invest time and energy into your next campaign. You now have your Content Creation Framework in place and are ready to continue the cycle: PLAN – CREATE – DISTRIBUTE – ANALYZE.

Full-Service

In addition to planning, filming and editing, we offer a wide range of services that sets us apart from other media companies. With so many options available, we can launch your brand and amplify your message further!

  • Motion Graphics

  • Visual Effects

  • Sound Editing

  • Color Grading

  • 4K & HD Resolution

  • Ariel Drone Videography

  • Timelapse Videography

  • Slow Motion

  • Green Screen

  • Full Music Library

  • Multi-Camera Capture

  • Mobile Setup

  • Media Buying

  • Media Distribution

  • … and more

PITTSBURGH MEDIA PACKAGE

Try content marketing for yourself by downloading our FREE Pittsburgh Media Package with professionally edited video clips and photographs!
DOWNLOAD
$200 Value

CONTENT MARKETING PACKAGES

Let us help you consistently create and distribute content to your audience!

Choose from our three Content Marketing Packages – designed to fit nearly any business’s needs when it comes to content creation.

Packages start at simple monthly prices, providing easy and affordable solutions to your video content needs. Packages can also be billed annually, earning you one month of FREE video content! 

If these Packages don’t fit your Marketing Strategy, let us customize one just for you! Call us today to learn more about our Content Marketing Packages and how they can help grow your business!

Starter

$800/ Month
  • 2 Videos / Month
  • Half Day Shoot
  • Royalty Free Music
  • Intro / Outro Logo Animation
  • Company Branding
  • Creative Support

Standard

$1600/ Month
  • 4 Videos / Month
  • Full Day Shoot
  • Royalty Free Music
  • Intro / Outro Logo Animation
  • Company Branding
  • Creative Support
  • Video Hosting
  • Video Metadata
  • Analytics Report

Premium

$3200/ Month
  • 8 Videos / Month
  • Two Day Shoot
  • Royalty Free Music
  • Intro / Outro Logo Animation
  • Company Branding
  • Creative Support
  • Video Hosting
  • Video Metadata
  • Analytics Report
  • Custom YouTube Channel
  • Video Transcription

Customize

Custom

12 Month Committment Required, Billed Monthly or Annually.

LET’S WORK TOGETHER!

How Can We Help Grow Your Business?

Request A Quote
Ask A Question

PITTSBURGH MEDIA PACKAGE

Try content marketing for yourself by downloading our FREE Pittsburgh Media Package with professionally edited video clips and photographs!
DOWNLOAD
$200 Value