shanaroudebush

/Shana Roudebush

About Shana Roudebush

Shana Roudebush is a devoted and enthusiastic Production Coordinator from Pittsburgh and co-founder of Pixelab Studios, LLC. She is experienced in event planning, production coordination and video creation from start-to-finish. With her attention to detail, organization skills and knowledge of the field, she is dedicated to ensuring all production needs run smoothly and on time!

Smart Video Marketing: Choose Content Based on Individual Marketing Goals

By | 2017-09-13T18:15:29+00:00 June 14th, 2017|Video Marketing|

Content Marketing A topic we’ve touched on in detail previously in our blog. Content marketing can be used to promote your business in several ways: To Boost Brand Awareness To Build Your Reputation To Attract Customers To Keep Your Website Interesting With all of the online [...]

Catering Video Styles to Generations X, Y, & Z

By | 2017-09-07T21:28:09+00:00 May 3rd, 2017|Video Marketing|

When planning out your marketing campaign, it’s important to keep in mind the age range of your intended audience. A recent study performed by Influenster demonstrated that different generations consumed different types of videos at varying rates. The infographic below, originally produced by Adweek, shows in detail how Generations X, Y, and Z vary in [...]

10 Promotional Videos To Grow Your Business

By | 2017-09-07T21:28:43+00:00 March 30th, 2017|Video Marketing|

What makes Promotional Videos different from Content Marketing Videos? As we've said before, Branded Content can be used in your Content Marketing Strategy to entertain  viewers while also informing them about your company without directly pushing a sale or a call-to-action. Promotional Videos, on the other hand, do several things at once for you; [...]

How Small Businesses Stand-Out with Content Marketing

By | 2017-09-07T21:29:51+00:00 March 15th, 2017|Video Marketing|

Video Content Marketing is an important part of a Marketing Strategy, especially for all of the Small Businesses out there. With the prevalence of social media today, it's no surprise how easy it is to reach out to the masses in targeted approaches. As reported previously, using specially designed video on Facebook, Twitter, Instagram [...]

How To Boost Engagement on Social Media with Targeted Videos

By | 2017-09-07T21:31:01+00:00 March 4th, 2017|Video Marketing|

We all agree that video boosts engagement on social media, but does that engagement vary based on the social media platform or the video type? We're all guilty of it - you write up a post, add the video you created, then post it to ALL THE SITES! Why not? Social media is social media - [...]